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Meet Sandra

  • Founder, The Madeira Experience

Olá! I’m Sandra

  • I grew up in the San Francisco Bay Area, the daughter of Madeiran immigrants who kept the island close through food, language, and the stories they told. We didn’t go every summer, but when we did, those visits stayed with me. I remember the festas, the long tables filled with family, the rhythm of life that felt so different from home - and most of all, the friends and cousins who still anchor me there. To this day, if I don’t see them when I’m in Madeira, it doesn’t feel like I’ve truly been.
  • I spent nearly 30 years building experiences inside Fortune 100 companies - not just shaping strategy, but making sure things actually happened, and happened well. Whether launching a program, guiding a team, or bringing an idea to life, I always came back to the same question: Does this reflect what really matters? That question still guides me. My work as a life coach deepened that lens, and now, through The Madeira Experience, I bring it all together — thoughtful design, care in the details, and the kind of presence that invites people to come home to themselves.
  • Madeira is still home - to me, to my husband whose roots also run deep here, and to our three adult children who, over the years, have each found their own meaningful connection to this place. It’s where I return again and again, and now, through The Madeira Experience, it’s the place I invite you into — with care, presence, and a deep respect for what matters.
There’s more waiting here. Join a retreat or create your own experience — the journey begins where curiosity leads.
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